THE PORTFOLIO IS TAKING SHAPE The work below features original video concepts in development
consumidoraprofissional

A MARKETER'S EYE. A SHOPPER'S INSTINCT.

Curious by
nature.
A shopper
at heart.

I know exactly how marketing works. I still click “Add to cart.”

Dani Sacramento smiling, with loose hair and a black jacket
DANI SACRAMENTOTHE VOICE BEHIND CONSUMIDORA PROFISSIONAL
01 / 08Keep scrolling. It gets good.

02 / THE PORTFOLIO

Less talk.
More ideas.

Three ways I turn a curious thought into a video: an honest take, a product in action, and a story worth telling. These are original concepts; finished videos will appear here as they're made.

Swipe to see the three ideas

Concepts are clearly labeled. Brand work and results will appear here with the context behind each project.

03 / THINGS I GET INTO

My brain has
a lot of tabs open.

Some lead to purchases. Some lead to stories. Most end up on camera.

04 / THE PERSON BEHIND THE CART

Hi, I'm
Dani.

Dani Sacramento

MARKETING10+YEARS OF EXPERIENCE

I test. I compare. I ask questions. Then I tell you what I found.

I've spent over a decade in marketing learning what makes people want something. You'd think I'd be immune. You'd be wrong.

I'm curious, always up for something new, and unusually good at finding things I didn't know I needed.

São Paulo, BrazilPortuguese-first contentConcept, script & on-camera delivery

05 / THE DIFFERENCE

I know what makes
people buy from
both sides of the screen.

As a consumer, I know the difference between a polished promise and a detail I actually care about.

As a marketer, I know how to turn that detail into a story.

I start with a better question than “what can I say about this product?”

Why would anyone care?

A reason to stop scrolling.

A familiar moment, a question they've had, or a first line they can't scroll past.

A reason to believe.

The product in use, the detail up close, and a real experience without reciting the feature list.

A next step that feels natural.

Learn more, save it, try it, or buy it. The ask should fit the story and what the brand needs.

06 / FOR YOUR BRAND

Your brand deserves a story.
Not a string of superlatives.

Anyone can call a product “amazing.” I'd rather show the question it answers, the detail you might miss, or the moment it earns a place in someone's day.

01

Videos for your channels

Honest takes, demonstrations and everyday moments made for your brand's channels.

02

Ad creative

One clear goal, with different hooks and angles to test in paid campaigns.

03

A series, not a one-off

More than one video to explore the uses, questions and moments around a product.

Let's talk details.

We'll agree on deliverables, timing, revisions and usage in the proposal. Posting on my channels, paid usage, raw footage and exclusivity are scoped by project.

07 / HOW WE MAKE IT HAPPEN

From brief to final cut.
With a good story in between.

  1. 01

    First, we get on the same page

    The product, the audience, the goal, the format and where the video will run.

  2. 02

    Then, I find the angle

    Research, concept and script built around a moment people recognize.

  3. 03

    And bring it to life

    I film, edit, refine and deliver what we agreed on.

08 / LET'S TALK

Could your brand
use this
perspective?

Tell me what you're launching and who you want to reach. We can start with a conversation. The brief can come later.

Email me your idea hello@danisacramento.comOr find me on TikTok @consumidoraprofissional

Start with the question.

What are you making? Who is it for? Tell me what you have in mind, even if it's just a rough idea. We'll find the right format together.